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The only problem was that swallowing a spoonful of cayenne pepper was no easy
task. That's when his wife, Kristine, hit on the idea of putting the powder
into an easy-to-swallow gelatin capsule. A revolutionary idea was born. Gene
chose to share what he learned with others. He soon enlisted the support of his
family, Dick and Pauline Hughes and Jay and Arva Hughes, to begin a small
family business.
"We weren't product driven," Gene explains. "We focused on helping people."
Today much has been written about the benefits of herbs like cayenne, but 25
years ago when Gene, Kristine and Pauline started encapsulating herbs and
selling them to health food stores, they were pioneers in their field. "Back
then, herbs weren't as well-known as they are today," says Kristine. "We know
what it's like to be on the fringe. But look at us now: we're mainstream!"
Kristine is quick to add though, "Nature's Sunshine has always been about
people. Our creed stresses helping others to help themselves to a healthier,
happier life. That hasn't changed."
Because a legacy of caring and sharing has exemplified the Hughes family
business through the years, their NSP family has grown into a worldwide
organization. You might say the tradition that Gene's mother started so long
ago has grown to fruition - naturally!
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